The TCM Classic Film Festival may be more than half a year away, but the promotion is already in full swing.
Today, Turner Classic Movies posted the first promo for the fifth annual event, scheduled to kick off on April 10, 2014. The 60-second “sizzle” piece opens with dramatic establishing shots of historic TCMFF venues like TCL Chinese Theatre, the Egyptian Theater, and the El Capitan (which has not yet been officially announced as a site for 2014), driven by a high energy soundtrack.
“In the Heart of Hollywood,” type exclaims over a lens flare background, as images transition to red carpet arrivals and celebrity guest appearances from the last two Festivals, including Jane Fonda and Peter Fonda, Eva Marie Saint, Illeana Douglas, Kim Novak, and hosts Ben Mankiewcz and Robert Osborne.
“A Homecoming Awaits,” the text continues, as TCMFF attendees proudly display their badges and lead us to the door of the Chinese Theatre. Next, iconic guests from the first four installments of of the Festival are highlighted, with shots of Kirk Douglas, Debbie Reynolds, Ann Blyth, Angie Dickinson, Jon Voight, and Liza Minnelli and Joel Grey. The montage concludes with Eva Marie Saint applauding the audience as a smiling Robert Osborne looks on.
Nice job, TCM. As always, the promo does an effective job of building enthusiasm, without being hyperbolic or schmaltzy. And if you’ve been to every one of these events, as I have, you may find yourself getting a bit choked up by all the great memories.
You can watch the spot by clicking the image below.